Where Campaign Complexity Meets Operational Discipline

11+ campaigns. 8+ years of international coordination. Eight-figure earned media, multi-million impressions, 275% ROI. Every campaign here was delivered through the kind of operations discipline that turns strategy into shipped results.

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Portfolio Summary

Flagship Investigations (the 3 strongest)

KitKat × LFL · SEAT × MAD Lions · Kia × LoL

Multi-Year Brand Partnerships (the KitKat trio)

KitKat × Popcorn Tour · KitKat × Streamer Break · (etc.)

International Coordination (cross-market)

LG Paris · Foot Locker × PUMA Seoul · Norauto Spain

Technical Activations (data-driven)

Santander × LEC Dream Bot · Magnum Pleasure Hunt

Founder Case (operations applied to my own business)

The Neuro Coven

KitKat × LFL Esports (France · Multi-year campaign)

KitKat cemented its "Have a Break" identity in French esports through multi-year activations at the Ligue Française de League of Legends. Immersive Break Zones at live events, cosplay-led sampling, behind-the-scenes video series, and influencer integrations with Webedia, Riot Games and OTP casters extended a 90-year-old brand into a digital-native cultural moment.

Multi-year campaign coordination · Live event production · Stakeholder management (Webedia, Riot Games, brand) · Influencer and broadcast integration · On-site production coordination

84M+ total impressions
€2.6M earned media value
€0.43 CPM
66% unaided brand awareness · 65%+ ad recall
97% fan appreciation for branded content
6,000 on-site spectators

SEAT × MAD Lions (Spain · Casa SEAT, Barcelona)

SEAT partnered with MAD Lions to build authentic brand presence in esports through two complementary activations in Barcelona. Premium fan experiences at Casa SEAT — meet & greets, an esports masterclass — were paired with The Lions Games, a full-day branded tournament where influencers competed in esports-inspired challenges built around SEAT car features. The combined campaign turned a legacy automotive brand into a credible participant in esports culture.

End-to-end campaign coordination · Live event logistics · Brand experience design · Creative event concepting · Influencer and talent collaboration · Content planning and storytelling

63M social media impressions
220K average viewers per minute
275% ROI

LG × Let's Play Event (Paris · Korean culture and esports activation)

LG Electronics hosted "Life's Good, Let's Play" in Paris — an event celebrating Korean culture and esports while showcasing LG UltraGear gaming monitors. Built around influencer-led content, cultural activities and on-site gaming experiences, the event positioned LG within both the European gaming community and the broader cultural moment of Korean entertainment crossing into Western mainstream attention.

Event management · Multi-stakeholder campaign coordination · Partnership development · Influencer marketing · DOOH digital advertising integration · International media planning

23M social media impressions
3.5M earned media impressions
570K livestream views
3,500 on-site participants
56 media and influencer attendees · 30+ published articles from 20+ journalists
8 fully branded gaming and cultural experience zones
100+ premium screens sold post-event · 1,000+ giveaways and merch distributed

KitKat × Popcorn Tour (France · Pop culture festival activation)

KitKat brought its "Have a Break" identity to the Popcorn Tour, a major French pop culture and entertainment event connecting the brand with a young, digital-native audience. Interactive on-site installations, influencer collaborations and multi-platform amplification turned a stationary brand presence into a live, streamable cultural moment — proving that a 90-year-old chocolate bar could earn relevance in gaming and streaming culture without forcing the entry.

Multi-platform campaign coordination · Live event activation · Influencer marketing management · Sponsorship management · Cross-platform content distribution (Twitch, YouTube, Instagram, TikTok, X) · Gamification mechanics

2.63M total views (Twitch + YouTube)
5.6M social impressions (X, Instagram, TikTok)
64K peak concurrent viewers · 55K average concurrent viewers

Kia × LEC Community Tournament (Europe · Multi-country grassroots esports)

Kia powered the LEC Community Tournament, a grassroots League of Legends competition engaging esports fans across multiple European countries. With LEC casters Caedrel and Drakos hosting, a full tournament journey from regional qualifiers to live finals at the LEC Studios in Berlin, and a community-built progression structure, the campaign positioned Kia as a genuine supporter of European esports talent — not just a top-tier sponsor logo.

Multi-country tournament coordination · Talent and influencer management (LEC casters) · Live broadcast event production · International stakeholder management · Cross-brand collaboration · Content marketing across territories

84K unique Twitch viewers
7K average concurrent viewers · 10K peak concurrent viewers
460 tournament participants
6 influencers and ambassadors

Foot Locker × PUMA × Gen.G (Seoul, South Korea · In-store activation)

PUMA and Gen.G partnered with Foot Locker on a multi-platform Seoul activation built around two existing strands of Korean youth behaviour: photo booth culture and trading card collecting. Rather than imposing a Western esports playbook onto the Korean market, the campaign integrated into rituals fans were already performing — turning a basketball-and-gaming brand crossover into a culturally native fan experience.

Multi-brand partnership coordination · Cross-cultural campaign activation · In-store event execution · International stakeholder management · Influencer collaboration · Budget management

Cultural behaviour mapping · Local ritual integration · Cross-cultural audience translation · Native engagement design

5,000+ in-store visitors
300+ collectibles distributed
70K+ Twitter total views

Magnum Pleasure Treasure Hunt (Netherlands · Live Twitch activation)

Magnum's "Pleasure Treasure Hunt" was a live Twitch activation introducing a premium ice cream brand to the Dutch gaming community — a non-endemic category making an unfamiliar entry. Through influencer-led streams, interactive challenges and gamified reward mechanics, the campaign earned permission to belong in a space that doesn't naturally accommodate dessert brands, positioning Magnum as a fun, gaming-adjacent snack rather than an intrusion.

Live Twitch campaign coordination · Influencer marketing management · Interactive engagement design · Community management · Event coordination · Partnership development
Non-endemic category positioning · Audience permission strategy · Engagement mechanics design · Gamified reward psychology

47K unique viewers
856K minutes watched
85K chat messages
6 influencers partnered

Norauto Desafío Segunda Mano (Spain · Multi-platform creator campaign)

Norauto faced a perception problem: second-hand car buying is associated with risk, deception and boredom for younger Spanish audiences. The "Desafío Segunda Mano" campaign reframed it as entertainment — featuring creator Guanyar across live IRL Twitch streams from a Norauto workshop, plus integrated YouTube, TikTok and Instagram content. By turning a transactional, anxiety-laden category into something watchable, the brand earned engagement it couldn't have bought through traditional advertising.

Multi-platform campaign management · Live IRL streaming coordination · Influencer marketing · Cross-channel content strategy · Event coordination · Audience engagement strategy
Category perception reframing · Trust signal design for transactional categories · Native creator integration · Behavioural reframing for risk-averse audiences

700K+ combined organic reach
163K YouTube views · 2.5M YouTube impressions · 36.4K YouTube watch hours
333K TikTok views · 16K TikTok likes
132K Instagram Stories impressions · 10K+ Instagram post likes · 1,399 comments
44K+ Twitch IRL views · 23K unique Twitch viewers · 4.2K peak concurrent viewers

Santander × LEC Dream Bot (Europe · Real-time technical activation)

Santander integrated into the League of Legends esports ecosystem through the Dream Bot — a real-time Twitch and Discord activation triggered by live in-game moments during the LEC Summer Split and Finals. Featuring promotional content with LEC host Sjokz and instant prize rewards for viewers, the bot turned passive broadcast viewing into active brand interaction, registered across 150 Discord servers, distributed 3,506 in-game reward codes and generated 8,821 community reactions.

Real-time campaign coordination · Technical platform integration (Discord, Twitch, in-game APIs) · Talent and influencer collaboration · Live broadcast event management · Timeline and milestone management · Problem-solving under live conditions

150 Discord servers registered
201 unique active participants
3,506 in-game reward codes distributed
8,821 community reactions
169 bot messages sent

KitKat × Streamer Break (Twitch · Community-driven brand activation)

KitKat's "Streamer Break" campaign extended the brand's iconic "Have a Break" identity directly into Twitch creator culture. By encouraging streamers to take genuine on-air breaks during long sessions, the campaign turned a brand promise into a behaviour the audience could see happen live — pairing influencer activations with interactive giveaways and viewer-facing moments that made the brand feel like a natural part of the streaming experience, not an interruption.

Twitch creator campaign coordination · Influencer marketing management · Brand activation design · Sponsorship management · Community engagement mechanics · Cross-stream content planning

Week 1
2,660 unique players · 31,800 total games played
7.6K average live viewers during intro · 5.2K during winners' announcement
499K social media impressions · 64.8K YouTube replay views
Week 2
1,031 unique players · 15,900 total games played
5.4K average live viewers during intro · 4.6K during winners' announcement
395K social media impressions · 36K YouTube replay views

The Neuro Coven (Solo founder build · Community for neurodivergent and HSP witches)

The Neuro Coven is a solo-built digital brand designed around the psychological needs of neurodivergent and highly-sensitive witches — an audience traditional marketing rarely accommodates. Built without a team, the brand applies the same dual-lens used in The Consumer Autopsy: marketing operations to ship sustainably as a solo founder, and consumer behaviour to design for an audience whose attention, energy and trust signals work differently from the neurotypical mainstream.

Neurodivergent audience research · Highly-sensitive person (HSP) communication design · Attention economy mechanics for low-stimulation audiences · Trust signal calibration for community-resistant audiences · Behavioural permission for marginalised consumer segments

SECTION 1 — Flagship Investigations (the 3 strongest)

KitKat x LFL Esports:
Coordinating FMCG Brand's First Entry Into Emerging Esports Ecosystem

Client: KitKat France (Nestlé)
Market: France — Ligue Française de League of Legends

First major FMCG esports activation in France. Needed to prove ROI to justify continued gaming investment while avoiding audience rejection of inauthentic brand integration.
Coordinating Nestlé brand teams (no esports experience) with LFL league operations, Twitch production, content creators, and on-site event logistics across two large annual events.

Risk: Gaming audiences reject FMCG brands that feel forced. Previous non-endemic attempts faced immediate backlash.
What I coordinated:

Stakeholder alignment (Nestlé, LFL, Riot Games, production partners, talents/influencers)

Branded content integration (KitKat Break segments, BTS videos, caster talent)

Two annual offline event activations (LFL Days + Finals)

On-site fan experiences (Break Zones, sampling, giveaways)

Social amplification across LFL channels

Weekly performance tracking and monthly business reviews
1. Cultural alignment prevents rejection.
Gaming audiences detect inauthenticity. Weekly alignment across Nestlé, league, and creators prevented forced moments.

2. Multi-touchpoint integration beats logo placement.
Success required coordinating broadcast, on-site, content, and social simultaneously.

3. Measurement rigor justifies investment.
Earned media value and ROI documentation secured continued budget beyond year one.

The Results

Operational delivery: Zero missed deadlines. All deliverables on schedule. Budget within 3% forecast.
Long-term impact: Multi-year renewal. Became case study for Nestlé global gaming strategy.

Earned Media Value

€2.6M

Total Impressions

84M+

CPM

€0.43

Brand Awareness (unaided)

66%

BTS Content Appreciation

97%

CASE FILE #002 — CLOSED

LG Life's Good, Let's Play:
Large-Scale Public Gaming Event Across 8 Branded Experience Zones

Client: LG Electronics
Location: Paris, France
Event Type: Large-scale public gaming and cultural event

Launch LG's gaming technology (UltraGear monitors, OLED screens) to Gen Z and gaming enthusiasts in the heart of Paris. Position LG as a Korean tech innovator while creating an immersive esports and pop culture experience that drives both brand awareness and direct sales.
Coordinating a massive public event with 8 custom-designed experience zones (Esports Arena, Watch Party Zone, Korean Living Room, Photo & UGC Areas) across multiple stakeholders: LG global, local agency, venue partners, influencers, livestream production teams, media, and on-site operations.

Added complexity: Two major livestream productions (South Korea esports documentary + Karmine Corp showmatch), 100+ premium screens on display, giveaway logistics for 1,000+ items, and managing 56 media/influencer attendees during opening night.
What I coordinated:

Campaign rollout with LG and internal creative teams

8 branded gaming and cultural experience zones (design, setup, operations)

Two major livestream productions:

"South Korea, the Esports Leader" with Laure Valée

"Karmine Corp vs LCK Legends" Showmatch with Kameto

Full influencer strategy and opening night event management

Media relations support (4 press releases, media kit distribution)

On-site logistics (screen displays, giveaways, merch distribution)

Social media assets, stage visuals, signage, and livestream graphics
1. Large-scale events require zone-based operational planning.
8 simultaneous experience zones demanded independent logistics planning (staff, tech, inventory) while maintaining unified brand experience. Siloed planning prevents cascading failures.
2. Livestream + on-site dual execution multiplies complexity.
Managing 3,500 on-site guests while producing broadcast-quality livestreams for 570K viewers required separate production teams with coordinated timelines. One cannot compromise the other.
3. Media relations amplify physical event reach.
56 media attendees generated 30+ articles and 3.5M impressions—extending event impact far beyond the 3,500 on-site participants. Press strategy is force multiplier for experiential marketing.

The Results

Operational delivery: All 8 zones operational on schedule. Zero technical failures during livestreams. Giveaway logistics executed without issues.
Long-term impact: Positioned LG as gaming-relevant tech brand in French market. Direct sales lift from post-event screen purchases. Model for future LG experiential activations.

Livestream Views

570K

Media Impressions

3.5M

Social Media Impressions

23M

CASE FILE #003 — CLOSED

Magnum x Gaming Influencers: Non-Endemic Brand Introduction Through Interactive Twitch Activation

Client: Magnum (Unilever)
Market: Netherlands — Twitch streaming community

Introduce premium FMCG brand to gaming audiences without triggering rejection. Position Magnum as gaming-relevant through influencer-led interactive activation.
Gaming communities actively reject irrelevant brands. Premium ice cream had no gaming credibility. Risk of immediate backlash if activation felt forced.

Coordinating six top Dutch influencers with different content styles while maintaining unified brand messaging and interactive mechanics across all streams.
What I coordinated:

Six influencer partnerships (SerpentGameplay, BenBillyKwijt, Morrog, Yarasky, Saar, Gamemeneer)

"Pleasure Treasure Hunt" interactive mechanic (challenges, rewards, community participation)

Twitch + Discord integration for real-time engagement

Reward distribution (Magnum codes, Domino's gift codes)

Live social coverage across Instagram, YouTube, Twitter

Technical support during live streams
1. Add value—don't demand attention.
Audiences accepted Magnum because it enhanced their experience through rewards and entertainment.
2. Creative freedom prevents rejection.
Letting influencers control integration prevented forced, scripted moments that trigger backlash.
3. Technical flawlessness is non-negotiable.
Interactive mechanics had to work perfectly live. Any failure damages brand and influencer trust.

The Results

Operational delivery: All six streams on schedule. Zero technical failures. No influencer constraints feedback.
Long-term impact: Magnum maintained positive gaming perception. Influencers willing for future collaborations.

Unique Viewers

47K

Codes Redeemed

4K+

Sentiment

92% positive

PUMA · LG · KITKAT · MAGNUM · SANTANDER · KIA · FOOT LOCKER · SEAT · GARNIER · GEN.G · NORAUTO · MOUV' · DEL ARTE · SOCIÉTÉ GÉNÉRALE · SANOFI ·

You've Reviewed the Evidence.
Now Let's Diagnose Yours.

If you've made it this far, you've seen what 8+ years of international operations and 11+ campaigns at this scale actually look like. The question now is whether your current marketing is delivering this kind of result — or whether something's broken under the surface.

Let's find out.

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Where Campaign Complexity Meets Operational Discipline

11+ campaigns. 8+ years of international coordination. Eight-figure earned media, multi-million impressions, 275% ROI. Every campaign here was delivered through the kind of operations discipline that turns strategy into shipped results.

Portfolio Summary

Flagship Investigations (the 3 strongest)

Multi-Year Brand Partnerships (the KitKat trio)