FORENSIC MARKETING INVESTIGATION
€500K Spent. Perfect Execution.
2% Conversion.
Nobody Knows Why.
I do.
I investigate where campaigns actually fail—the psychological barriers killing conversions AND
the operational breakdowns preventing delivery.
16+ years customer experience. 8+ years coordinating international campaigns.
Trained in Consumer Neuroscience and Marketing Operations.
FORENSIC MARKETING INVESTIGATION
€500K Spent. Perfect Execution.
2% Conversion.
Nobody Knows Why.
I do.
I investigate where campaigns actually fail—the psychological barriers killing conversions AND
the operational breakdowns preventing delivery.
16+ years customer experience. 8+ years coordinating international campaigns.
Trained in Consumer Neuroscience and Marketing Operations.
THE FORENSIC TOOLKIT
Every Investigation Requires The Right Tools.
Choose What You Need.
THE DETECTIVE BEHIND THE AUTOPSY
I'm Noelia Remis. I've worked with global brands like PUMA, LG, KitKat, Société Générale and Magnum—managing marketing projects and customer experience operations for 16+ years across Europe and APAC. I've seen hundreds of campaigns from the execution side. I know what it takes to deliver results at scale.
That operational experience is rare in psychology consulting. Most behavioural consultants understand theory but haven't managed campaigns. I've done both and I went back to study the science: Consumer Neuroscience at Copenhagen Business School, Market Research & Consumer Behavior at IE Business School, plus Google UX Design and Data Analytics certifications.
Based in Gijón, Spain, I work with brands worldwide. Fluent in Spanish, French and English—with 8+ years managing remote teams across time zones. I understand how regional buying behaviours, cultural nuances and language differences impact conversion rates.
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LEAD INVESTIGATOR:
Noelia Remis
16+ Years Experience
Europe & APAC Campaigns
Neuroscience Trained
Your Marketing Campaigns Keep Dying...
I Perform the Autopsy to Find Out Why.
THE CAUSE OF DEATH
The Brief Was Perfect.
The Execution Was Solid.
So Why Aren't They Converting?
You're not dealing with a creative problem. You're not dealing with a traffic problem. You're dealing with a psychology problem — and most agencies aren't trained to find it.
Your Marketing Team Can't Explain
Why Conversions Dropped Last Quarter.
The Testing Trap
"We've tested everything—headlines, images, CTAs.Conversions stayed flat."
"Our campaigns look perfect on paper. Execution is chaos. Deadlines slip. Stakeholders misalign."
The Execution Gap
"We have the data. We see the drop-off. Nobody knows why it's happening."
The Data Dead End
Breakthrough Insight:
It's Because Your Campaigns Are Dying From Two Invisible Causes—
Psychological Friction AND Operational Breakdowns.
Breakthrough Insight:
It's Because Your Campaigns Are Dying From Two Invisible Causes—
Psychological Friction AND Operational Breakdowns.
Three Services.
One Forensic Approach.
FORENSIC
INVESTIGATIONS
I diagnose WHY customers don't convert
THE
MORGUE
I coordinate campaigns so they actually deliver
SPECIALISED
SERVICES
I solve specific growth challenges
FIELD RECORD — PRIOR INVESTIGATIONS
The Evidence
16+ years across esports, gaming, automotive, FMCG, finance, and tech. These are some of the campaigns I coordinated and the results we delivered.
€2.6M
Earned media value
KitKat LFL Esports
84M+
Total impressions
Single campaign
275%
ROI
SEAT x MAD Lions
84K
Unique Twitch viewers
Kia x LoL Series
* Results achieved as Senior Creative Project Manager at Build a Rocket (SPORTFIVE), coordinating marketing operations for global brands across Europe and APAC.
PUMA · LG · KITKAT · MAGNUM · SANTANDER · KIA · FOOT LOCKER · SEAT · GARNIER · GEN.G · NORAUTO · MOUV' · DEL ARTE · SOCIÉTÉ GÉNÉRALE · SANOFI ·
LEAD INVESTIGATOR
Noelia Remis
Most Consultants Know Either Psychology or Operations. Rarely Both.
For four years, I coordinated campaigns for PUMA, KitKat, SEAT, Magnum, and Kia across Europe and APAC. I saw campaigns die despite perfect execution—killed by invisible psychological friction nobody could explain.
So I trained in Consumer Neuroscience and Market Research. Now I solve two problems most consultants can't: why customers don't convert (psychology) and why campaigns don't deliver (operations). That's The Consumer Autopsy.
16+ Years Customer Experience
Consumer Neuroscience — CBS
Market Research — IE Business School
Google UX Design & Data Analytics
LEAD INVESTIGATOR:
Noelia Remis
16+ Years Experience
Europe & APAC Campaigns
Neuroscience Trained
LEAD INVESTIGATOR
Noelia Remis
Most Consultants Know Either Psychology or Operations. Rarely Both.
For four years, I coordinated campaigns for PUMA, KitKat, SEAT, Magnum, and Kia across Europe and APAC. I saw campaigns die despite perfect execution—killed by invisible psychological friction nobody could explain.
So I trained in Consumer Neuroscience and Market Research. Now I solve two problems most consultants can't: why customers don't convert (psychology) and why campaigns don't deliver (operations). That's The Consumer Autopsy.
16+ Years Customer Experience
Consumer Neuroscience — CBS
Market Research — IE Business School
Google UX Design & Data Analytics
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LEAD INVESTIGATOR
Noelia Remis
Consumer Behaviour Consultant. Former Senior Creative Project Manager. Forensic Investigator of Dead Campaigns.
I spent years managing campaign execution for global brands before asking the question nobody else was asking: why do perfectly executed campaigns still fail to convert? The answer was always psychological. The friction was always invisible. The fix was always specific. That's why I built The Consumer Autopsy.
16+ Years Customer Experience
Market Research — IE Business School
Consumer Neuroscience — CBS
Google UX Design & Data Analytics
LEAD INVESTIGATOR:
Noelia Remis
16+ Years Experience
Europe & APAC Campaigns
Neuroscience Trained
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CUSTOMER INVESTIGATION IN PROGRESS
CUSTOMER INVESTIGATION IN PROGRESS · FORENSIC MARKETING ANALYSIS · CONVERSION AUTOPSY · PSYCHOLOGICAL FRICTION DETECTED ·
CUSTOMER INVESTIGATION IN PROGRESS · FORENSIC MARKETING ANALYSIS · CONVERSION AUTOPSY · OPERATIONAL BREAKDOWN DETECTED · PSYCHOLOGICAL FRICTION IDENTIFIED · CUSTOMER INVESTIGATION IN PROGRESS · FORENSIC MARKETING ANALYSIS · CONVERSION AUTOPSY · OPERATIONAL BREAKDOWN DETECTED · PSYCHOLOGICAL FRICTION IDENTIFIED ·