CASE FILE: N. REMIS — LEAD INVESTIGATOR
Sixteen years turning plans into things that actually happen.
Project management, marketing operations and consumer behaviour. I've run international campaigns for PUMA, KitKat, SEAT, Sanofi and Société Générale across Europe, US and APAC — and then trained in the psychology of why some of them still didn't convert.
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CASE FILE: N. REMIS — LEAD INVESTIGATOR
I've Watched Campaigns Die Up Close.
This Is What I Learned.
Not a theory borrowed from a textbook. Not a framework built in a vacuum. Sixteen years of being in the room when marketing campaigns succeeded, failed, and sometimes died for reasons nobody on the team could name.
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16+
Years Customer Experience
8+
Years International Projects
10+
Global Brands (Europe, US & APAC)
6+
Industries Served
2+
Credentials | Consumer Neuroscience (CBS) + Market Research (IE)
I've run campaigns that shipped. And watched ones that died.
For eight years I've run international campaigns and projects end to end — timelines, budgets, vendors, agencies, and the people who have to make it all land on the date it was promised. PUMA, KitKat, SEAT, Sanofi, Société Générale. Europe, US and APAC, remote teams, six industries, three languages.
That's the job most people hire me for: things ship, on time, without you chasing anyone.
But shipping once isn't the same as being able to ship repeatedly. So the other half of the work is the backend — process audits, CRM and martech setup, automation builds, SOP libraries and reporting dashboards. The point is that the business stops running on somebody's memory, including mine. When I leave, the system stays.
I've also run the marketing itself, not just the people doing it. Email, content strategy, social, community, Pinterest and SEO — including on my own brand, The Neuro Coven, which I built from zero with no paid ads to 180K Pinterest views and a 48% newsletter open rate. I know what I'm asking of a marketing team because I've done the job.
And the reason I'm not only an operator: I kept seeing campaigns launch flawlessly and still underperform, with nobody in the room able to say why. So I trained in Consumer Neuroscience at Copenhagen Business School and Market Research at IE Business School.
Now it all arrives in the same engagement. I run the delivery, build the systems that keep it running, execute the marketing when you need hands, and tell you when the plan itself is what's failing — before you spend the budget finding out.
Most companies hire a project manager, an ops consultant and a marketer — and still nobody can tell them why it didn't convert.
That's The Consumer Autopsy.
16 Years in the Room Where It Happens
I didn't come to marketing through strategy consulting or an MBA program. I came through the operational trenches — the unglamorous work of actually delivering campaigns.
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2012–2014
The
Foundation
PHASE 1
Finance Analysis & Customer Service
2015–2021
The
Infrastructure
PHASE 2
IT Project Management (Enterprise Scale) & Digital Marketing
2022–2025
The
Campaigns
Phase 3
Senior Creative Project Manager
2025–
Present
The
Investigation
Phase 4
The Consumer Autopsy — Forensic Marketing Investigation
The Beliefs That Built This Business
Belief 1
Conversion problems are psychological problems wearing a technical disguise.
Brands spend thousands optimizing button colors and testing headlines while the real cause of death — invisible cognitive friction, trust collapse, loss aversion triggers — goes completely unexamined...
Belief 2
Most marketing research tells you what customers say. Consumer neuroscience tells you what they do.
There's a gap between what people report in surveys and what they actually do...
Belief 3
Operational experience is not optional for a marketing consultant.
You cannot diagnose a campaign you've never had to deliver...
Belief 4
Honest findings are more valuable than comfortable ones.
I will tell you what's actually killing your conversions — not what's easiest to hear...
PRIOR INVESTIGATIONS — FIELD RECORD
The Work Before The Consumer Autopsy
Before building a forensic investigation consultancy, there were 16 years of campaigns, projects, and client relationships. Here's what that actually looked like.
€2.6M
Earned media value
KitKat LFL Esports
84M+
Total impressions
Single campaign
275%
ROI
SEAT x MAD Lions
84K
Unique Twitch viewers
Kia x LoL Series
The Evidence
PUMA · LG · KITKAT · MAGNUM · SANTANDER · KIA · FOOT LOCKER · SEAT · GARNIER · GEN.G · NORAUTO · MOUV' · DEL ARTE ·
The Investigator's Dossier
For those who need the complete picture before making a decision
Evidence of Expertise
Marketing fails for two reasons most consultants don't address — the operational kind (chaos in delivery, breakdowns in coordination) and the psychological kind (invisible friction in the customer's mind). Most agencies treat one. I investigate both — because campaigns die at both levels long before anyone can explain why.
— Noelia Remis,
The Consumer Autopsy
Both projects explore the same core question from different angles: how do different brains process information, make decisions, and find meaning?
The Other Investigation
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In 10 Months:
1.32M
Pinterest impressions
50%
newsletter open rates (industry average: 21%)
250+
Email Subscribers
100%
Steady passive revenue through digital products
THE DETECTIVE BEHIND THE AUTOPSY
THE PROBLEM I KEPT SEEING
For almost four years, I managed the execution of marketing campaigns for brands like PUMA, LG, KitKat, Seat and Magnum as a Senior Project Manager at an international esports and gaming consulting agency. Timelines, budgets, influencer activations, social campaigns, film productions - I coordinated it all.
And I had a front-row seat to something nobody talked about: campaigns that were perfectly executed, delivered on time, within budget... and still didn't convert the way they should. The creative was strong. The targeting was right. The execution was flawless. But somewhere between the first touchpoint and the final conversion, customers disappeared.
THE QUESTION NOBODY WAS ASKING
I worked across esports, gaming, healthcare, finance and tech over 16+ years in customer experience and project management. Different industries, different brands, different budgets. Same pattern. Same cause of death. And in almost every post-mortem, the conversation went the same way: "Let's test a new headline". "Maybe the claim is wrong". "We need more traffic".
Nobody was asking the right question: why are customers behaving this way?
CASE FILE: N. Remis
10+
Global
Brands
Across
Europe
&
APAC
3
Languages: French, Spanish & English
16+ Years in
Customer
Experience
What to Expect
Three honest statements about how I work — no platitudes, no agency language, no promises I can't keep.
01
I will tell you what I find — not what you want to hear.
If your campaign is failing because of a fundamental positioning
problem, I'll say so. If the issue is a single friction point
fixable in 48 hours, I'll say that too.
The investigation determines the answer — not the budget, not
what's easiest to implement, not what protects anyone's ego.
You're paying for a forensic diagnosis, not reassurance.
02
I work remotely, globally, and asynchronously.
Based in Gijón, Spain. Fluent in Spanish, French, and English.
Eight years managing remote projects across Europe, APAC, and
the Americas taught me how to communicate clearly across time
zones, cultures, and languages without losing precision.
Remote work isn't a limitation. It's how I've delivered €2.6M
earned media campaigns and coordinated teams across six continents.
03
I'm building this in public.
The Consumer Autopsy is new. I'm not going to pretend otherwise
or hide behind corporate language that obscures the timeline.
What I bring: 16 years of real operational experience, rigorous
training in consumer psychology, and a genuine obsession with
understanding why customers behave the way they do.
If that's what your business needs — let's talk.
THE DETECTIVE BEHIND THE AUTOPSY
WHAT I ACTUALLY BELIEVE
I believe most marketing fails at the psychological level, not the executional one. Customers don't abandon carts because your checkout has too many steps. They abandon because something triggered loss aversion, created decision fatigue or broke the trust you spent weeks building. The friction is invisible which is why it's so dangerous.
And I believe the only way to fix it is to stop guessing and start investigating. Treat every conversion problem like a forensic case. Follow the evidence. Find the cause of death. Prescribe the exact fix.
WHY I WENT BACK TO STUDY
I spent years on the execution side wondering why no one was studying the psychology behind what I was seeing. So I did. Consumer Neuroscience & Neuromarketing at Copenhagen Business School. Market Research & Consumer Behavior at IE Business School. Google UX Design and Data Analytics certifications.
The more I studied, the more I recognized the patterns I'd been watching for years - finally explained by the science. The Consumer Autopsy is what happens when 8+ years of managing campaigns from the inside meets the psychology of why they live or die.
WHAT THIS MEANS FOR YOU
When you work with me, you're not getting a theorist who's read the textbooks but never managed a real campaign. You're getting someone who has coordinated the timelines, chased the assets, sat in the client calls, watched the KPIs drop and then went back to study the psychological mechanisms behind all of it.
That combination - operational experience plus behavioral science - is exactly what forensic marketing investigation requires.
CASE FILE: N. Remis
10+
Global
Brands
Across
Europe
&
APAC
3
Languages: French, Spanish & English
16+ Years in
Customer
Experience
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